"We used collaboration tools such as Basecamp and, of course, made lots of phone calls." "We met them regularly as we moved through the project," says Canty.
DAVID TENNANT VIDEO DIARY SERIES
The first phase of the project was to create a new look and feel in which to launch content for series four.Ĭontent requirements were mostly led by the internal BBC team, working closely with the show's executive producers and brand team. "We needed to make sure the target audience could find all the content in an engaging and exciting environment," explains Preloaded's joint managing director Paul Canty. Not only did they have to accommodate a massive amount of new content, but they were also suffering from having been built to old compliance standards.īy the time the BBC had three successful series under its belt, with actor David Tennant firmly ensconced in the role of the 10th Doctor, it was keen to revamp the website in terms of both design and user experience.Īfter a competitive pitch, East London digital agency Preloaded got the job and immediately faced two big challenges: redesigning the site in time for the launch of the fourth series and growing it over time. The relaunch generated a huge amount of content for the website, and the existing templates soon began to feel the strain.
DAVID TENNANT VIDEO DIARY TV
Five easy ways to watch BBC iPlayer on your TV.It was a huge success, winning critical acclaim, countless awards and, most importantly, an enthusiastic new generation of younger viewers. In 2005, BBC Wales revived Doctor Who for the new century, with producer Russell T Davies at the helm and Christopher Eccleston playing the ninth Doctor. It also helped keep the series in the public eye, with regular news features about fan conventions, classic Doctor Who DVD releases and newly commissioned audio plays. The site attracted a huge following from people with fond childhood memories of Saturday nights spent hiding behind the sofa from scary monsters and robots. Yet there were clearly a lot of nostalgic people out there. The website was consequently a backwards looking, nostalgic affair that formed part of the BBC's 'Cult' website offering.
0 kommentar(er)
